About us

Privacy policy

WWF Arctic Program (hereinafter referred to as WWF) safeguards your personal privacy and wants
you as a supporter and stakeholder to always feel safe when submitting your personal information to
WWF. We are open with what data we collect and why. This privacy policy explains how WWF
collects and uses your personal information. It also describes your rights and how you can assert your
rights. All processing of personal data within WWF takes place in accordance with applicable
personal data legislation. Within the EU / EEA, the Data Protection Regulation (GDPR) applies from 25
May 2018.

Why are we collecting personal data?
WWF registers the personal data to be able to communicate with you in a smooth way through
various channels and to be able to maintain a good and close relationship. WWF communicates with
you through several different channels; websites, social media, newsletters, as well as through the
third-party channel Google Analytics.

The personal data WWF collects
You can directly or indirectly give us information about yourself in a number of different ways, for
example when you subscribe to a newsletter, visit our website or participate in our initiatives such as
Personal information we collect can be, for example;
• Personal and contact information - name, email address and location information.

WWF registers personal data if you:
• Register as a recipient of our newsletters
• Register for events and initiatives organized by WWF
• Contact WWF via email, mail, our website or social media
• Contact us with specific requests that we note in the database or save in the email
• Visit our website including but not limited to traffic data, location data, web blogs and other
communication data as well as, for example, the type of device, browser type and operating system
used for the visit
• Have started a business relationship with WWF, such as that you have participated in a
• Open an email from us or click on a link in an email from us, for example your IP address
• Have given your address to an external source that we have accessed

How we use the information collected
WWF processes personal data mainly for the purposes set out below and for any additional purposes
set out at the time of collection:
• To inform about our work via various channels such as email sending
• To meet legal requirements regarding storage of contracts
• For system administration and to be able to maintain good register maintenance
• To produce statistical data - this is done on an aggregate level without identifying individuals
• To deliver, develop and improve our communication and your user experience on platforms
offered by us through analysis of your user behavior in our digital channels - for example website,
newsletter, social media

• To send important information, such as changes in our terms and policies
• To note interest and commitment in our initiatives and networks and to convey information about
the development of the initiative

Who can we share your information with?
We may share information with other companies that process data on behalf of WWF. This is so that
we can perform our services, such as analysis, distribution or other services as maintainers and apply
our terms of use and delivery terms. However, high security and confidentiality are always observed
in all handling of personal data. Examples of external parties to whom we share information are
printing companies and development agencies. WWF undertakes to have valid personal data
assistant agreements with all suppliers who process personal data on behalf of WWF.

Personal information may also be disclosed if it is necessary to:
• comply with applicable law, ordinance, legal process or request from the executing
• safeguard the legal interests of the WWF.
• detect and prevent fraud, security or technical issues.

What we will not do with your information
WWF will not sell, rent or lease the personal information collected.

About cookies
When you use our website, we store cookies on your computer. This stores information
about your use of our website, which pages that are visited and whether you clicked on our
website from another website. This is done to improve the user experience for you as a
visitor, as well as to adapt targeted communication to you as a visitor to other websites.
Information stored can be technical information about your device, browser version and IP
address. Cookies do not contain information such as name, personal identification numbers
or e-mail address.

If you do not want cookies to be stored in connection with your visit to our website, you can
change it in the settings for your browser so that it does not allow cookies.

Links to other sites
WWF website may contain links to third party websites or to materials published by third parties. As
WWF has no control over the content of these websites, we are not responsible for its content. WWF
is also not liable for any damages or losses that may arise from the use of these links.

What legal grounds do you have?
By submitting personal information to WWF, the information about you is registered and stored and
processed for specified purposes. As legal grounds for the processing of personal data, WWF will
refer to the fulfillment of an agreement, a legitimate interest, a legal obligation or consent. In cases
where WWF uses legitimate interest as a basis, it will only be done for the purposes set out in this
policy. In cases where a legitimate interest is the basis for WWF's choice to save personal data, the
conviction is that this is for the most part in the interest of each individual user.

How long do we store your personal information?
Your personal information is stored as long as it is current or necessary for the purposes for which it
was collected.

The Data Inspectorate in Sweden
If you believe that your rights are not respected by us, you are always welcome to contact WWF. If
you believe that have not handled it in a correct manner and you have suffered damage due to a
violation of your rights under the Data Protection Ordinance, you can report this to the Data
Inspectorate, which is the supervisory authority in Sweden, where the Arctic Programme sits.

Contact Us
You are always welcome to contact WWF:
Postal address: Ulriksdals Slott, 170 81 Solna
November 2021

WWF Arctic Programme, organization number 802005–9823, is responsible for personal data in
accordance with these conditions and is responsible for ensuring that processing takes place in
accordance with current legislation (GDPR).